Dec 14 (Reuters) — Intel (INTC.O) announced on Thursday that numerous personal computer manufacturers are now utilizing its latest AI-enabled chip, as the company collaborates with partners to encourage consumers to upgrade their machines for a new era of advanced chatbot capabilities.
During a press event in New York, Intel disclosed that the innovative chip, previously codenamed “Meteor Lake,” will be featured in laptops from major brands including Dell Technologies (DELL.N), Microsoft (MSFT.O), and Lenovo Group (0992.HK). These laptops are set to be available for purchase starting Thursday at Best Buy (BBY.N) in the U.S. and various global retailers, including China’s JD.com (9618.HK) and Australia’s Harvey Norman (HVN.AX).
The introduction of Intel’s central processor units (CPUs) has traditionally defined the computing landscape. Still, this new chip represents a milestone for Intel as it incorporates a neural processing unit (NPU), dedicated to handling artificial intelligence tasks alongside the traditional CPU.
Intel’s move comes as it navigates a post-pandemic PC slump, with consumers who upgraded their equipment for remote work in 2020 showing little motivation to invest in new devices. The company aims to reignite interest by emphasizing the potential of its AI-enabled chips to make AI services more affordable, faster, and more private compared to cloud-based alternatives.
During the press event, Intel CEO Pat Gelsinger highlighted the significance of AI on PCs, stating, “You’re unleashing this power for every person, every use case, every location in the future.”
In a demonstration held in September, Intel showcased the chip’s capabilities, including transcribing voice notes without relying on third-party cloud providers and generating music in the style of pop star Taylor Swift.
In addition to the consumer market, Intel showcased what it claims to be the first operational version of a chip called Gaudi 3, positioned to compete with Nvidia (NVDA.O) in the data center AI market. The announcement contributed to a 3.6% increase in Intel’s shares following the news.
Intel’s strategic push into AI-enabled computing reflects a broader industry trend as technology companies explore ways to integrate artificial intelligence into various facets of daily life.
Source: Reuters